CreativeMedia Training 101

December 16, 2014by admin

Media Training 101 from The Casey Group on Vimeo.

What not to do when working with the media.

Some do’s:
– Know the reporter you are working with
– Be prepared with your key message points
– Be composed
– Be in charge

Some don’ts:
– Don’t assume anything is ‘off the record’
– Don’t be sarcastic
– Don’t underestimate the reporter

Enjoy and don’t repeat!

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