Media Training 101 from The Casey Group on Vimeo.
What not to do when working with the media.
Some do’s:
– Know the reporter you are working with
– Be prepared with your key message points
– Be composed
– Be in charge
Some don’ts:
– Don’t assume anything is ‘off the record’
– Don’t be sarcastic
– Don’t underestimate the reporter
Enjoy and don’t repeat!