• Media Training 101

    Media Training 101 from The Casey Group on Vimeo.

    What not to do when working with the media.

    Some do’s:
    – Know the reporter you are working with
    – Be prepared with your key message points
    – Be composed
    – Be in charge

    Some don’ts:
    – Don’t assume anything is ‘off the record’
    – Don’t be sarcastic
    – Don’t underestimate the reporter

    Enjoy and don’t repeat!

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